Executive Director of the Design Program at Stanford. Adjunct Professor in Mechanical Engineering at Stanford University. He has worked in startups and Fortune 100 companies, including seven years at Apple, designing award-winning notebook computers and a number of years in the toy industry designing Star Wars toys. He advises several startup technology companies started by his students. Bill is also the co-founder of the Life Design lab and co-author of Designing Your Life, a book that captures the lessons from 13 years of teaching the Stanford class of the same name and Designing Your Work Life.